Staff turnover.  A royal pain in the ass right? There’s the possibility of the departing employee taking clients and/or intellectual

Have you ever heard of Harry Bosch? I know him very well. But he doesn’t exist. Harry Bosch is a

I know this is marketing 101 but bear with me. Do you know your ideal client? Have you a demographic

Did you ever hear of the sweaty t-shirts attraction test? They took a bunch of heterosexual men and women and

The Latin for tomorrow is cras. Till next day is crastinus. Pro is forward. Add them all together and procrastination’s

One Sunday evening recently I was driving home from Dublin.  We stopped at a motorway service area for some refreshments

You’re a realist. You’re in business. And you know it’s not easy. Those marketing pieces you’ll see sometimes with attractive

When’s the last time you got given out to?  Were criticised? I don’t mean by your spouse now – or